People Food: Cervelles de Mondaine (Discriminating People and…BRAINS)

20 Jul
Click to enlarge

Click to enlarge

MRS. J. WILLIAM ROBBINS, JR., striking young socialite of Greenwich, Connecticut, blah, blah.

Could the racial subtext be any more obvious in this ad, yet another of the awful composites Herbert Tareyton (the American Tobacco Company) ran in the 1950s featuring pompously-named rich white people lording it over the rest of the Unwashed. (Photoshop would have helped them immeasurably.) Discriminating people prefer Herbert Tareyton, coupled with the selection and depiction of the people in the ads, made for a totally clear message without actually stating it; it’s ideal, in advertising terms. The intended audience: lower/middle class whites – that’s my guess, since otherwise they would never brag about the low cost of the brand, which they do in some of the other ads in the series; additionally, I think it’s fair to say that while people with any sophistication about the media might not buy the concept, bigots of any social class would probably approve and perhaps even purchase some as a result. I think this was a very clever campaign, one that succeeded nicely to judge by its longevity, and one that’s worth singling out for special attention. Maybe this didn’t come from Don Draper, but it could have come from his agency.

These ads make me want to…eat something, LOL.

Harken! Our friends from the Zombie Test Kitchen really like what we have done with Mrs. J. Robin Williams, Jr., because if there’s one thing that zombies don’t like, it’s overcooked food – or sometimes, cooked food at all. We’ve barely cooked these, just a little parboiling and then a quick sauté. As the ad says, THERE’S SOMETHING ABOUT THEM YOU’LL LIKE. If you’re a zombie, anyway.

Cervelles de Mondaine (Socialite’s Brains)

Directions, Stage 1
1 striking young socialite’s brain (equivalent: 3 or 4 calves’ brains)
2 tablespoons vinegar
1 teaspoon sea salt
1 onion
1 bay leaf
2 sprigs parsley

Split the brain; wash the brain under cold, running water; remove the membrane. Cover with cold water and let soak 2 hours, changing the water twice. Drain and cover with fresh water; add the vinegar, salt, onion, bay leaf and parsley. Bring to a boil, cover and cook over low heat for 20 minutes. Let cool until you can handle it. If you want to pause here, leave it in the stock, covered, and refrigerate until needed.

Directions, Stage 2
4 tablespoons butter
1/2 cup minced onions
2 tablespoons chopped celery leaves
1 teaspoon sea salt
1/2 teaspoon white pepper
1 teaspoon Worcestershire sauce

Dice the brains. Melt the butter in a skillet; sauté the onions and celery leaves 5 minutes. Add the brains; sauté 5 minutes, stirring constantly. Sprinkle with salt, pepper and Worcestershire sauce. Serves 3-4 or one zombie. (Note: zombies don’t have an appestat.)

From The Complete Round The World MEAT Cookbook, by Myra Waldo; this book would have been a contemporary of the socialites featured in these ads, and it would certainly be high on the list of favorite zombie cookbooks, at least when they could have been bothered.

More fun people food on the way! Stay young and monstrous.


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Posted by on July 20, 2014 in Corporations, People Food


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