This devastating image is the leadoff picture in a new article in Businessweek about Coca Cola’s declining sales. Admittedly, Businessweek is part of Bloomberg’s empire and thus has no love for sugar-infested sodas so perhaps it is not the most neutral reporter on the case…but this picture is far more damaging to Coca Cola than the article because it really does do more than a thousand words could. Nice job, Mr. Parkins: two claws up.
There was a fascinating tidbit that slipped out in the article: “Next year the company hopes for a national rollout of Fairlife, milk in which the molecules have been disassembled and then reformed to create different variations (high-protein, lactose-free milk) that taste like the regular thing.”
I suppose we’ll all line up, clamoring to drink our refreshing disassembled molecules…or maybe not. I think that instead of calling this milk we should call it bilk.